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Digital Magazine Publication “Majalah Konsultan”
Published:
June 18, 2019
Category:
Multimedia
Client:
INKINDO
Background
INKINDO is a professional organization that represents consultants in Indonesia. To enhance communication among members and promote relevant industry information, INKINDO decided to publish “Consultant Magazine,” a digital magazine that would be a primary source of information for its members.
Challenges
The client faced several challenges, including:
- Creating an engaging digital platform that is easily accessible to all members.
- Integrating interactive features such as videos, infographics, and direct links to additional resources.
- Ensuring content is well-accessible on various devices, including computers, tablets, and smartphones.
- Maintaining consistency in branding and editorial quality.
Our Solution
Research and Planning:
- Held initial meetings with the INKINDO team to understand the vision, objectives, and target audience of the magazine.
- Developed a project plan that included timelines, technical requirements, and content strategy.
Design and Development:
- Designed a modern and professional layout for the digital magazine, in line with INKINDO’s branding.
- Utilized a digital publishing platform that supports interactive features like videos, animations, and infographics.
- Developed a responsive interface to ensure the magazine can be easily accessed on various devices.
Content and Production:
- Collaborated with INKINDO’s editorial team to gather, edit, and compile articles, interviews, and other features.
- Added multimedia elements to enrich the reading experience, including video interviews and interactive infographics.
- Ensured all content underwent proofreading and quality control processes before publication.
Launch and Distribution:
- Conducted testing to ensure all functions operated smoothly and the user experience was optimal.
- Officially launched the first edition of “Consultant Magazine” to INKINDO members.
- Provided technical support and user guides for members needing assistance in accessing the magazine.
Evaluation and Continuous Development:
- Collected feedback from readers to continuously improve and develop future editions.
- Provided analytical reports on reader interactions and engagement to help the editorial team measure impact and plan future content.
Results
Following the launch of the digital “Consultant Magazine,” INKINDO experienced several benefits, including:
- Increased engagement and communication among members through rich and interactive content.
- Easy access to the latest industry information, exclusive interviews, and in-depth articles.
- Positive response from members to the modern and easily accessible digital format.
- Use of analytics to understand reader preferences and enhance the quality of future editions.
This project demonstrates BNG’s capability in developing effective digital publishing solutions, helping professional organizations like INKINDO adapt to modern technology and enhance member communication.